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关于万知 About us

Vanzbrand万知 — 国际专业品牌咨询公司。以全球著名高等学府为专业平台,为企业和公共机构提供有关战略、培训、运营和品牌建设专业咨询服务万知可以将世界先进的商业理念转化为符合中国市场的品牌战略,解决了很多国际公司进驻中国市场水土不服的问题,也帮助了众多的中国企业的国际化发展。万知一直致力于帮助本土领先企业改善管理技能和提升全球品牌竞争力,并为寻求在本地区扩大业务的跨国企业提供品牌建设解决方案,同时也积极参与社会公益事业建设。


 

Being a world-renowned brand consulting company, Vanzbrand is dedicated to deliver professional consulting services for enterprises and public institutions in terms of strategic planning, training, operation, brand-building, etc. We are capable of developing suitable brand strategy for China market based on the most advanced business ideas around the world, hence helping the international enterprises to quickly get adapted to the local market, and vice versa. To be more specific, Vanzbrand plays an significant role in the development of domestic customers with respect to management skills optimisation and worldwide brand competitiveness lifting. Besides, we are also a reliable partner for the multi-national enterprises who are urgently seeking business growth in local market. Meanwhile, proactively getting involved in the social commonweal undertaking construction is one of our missions as well.


我们的业务 Our Services

我们服务的客户遍及各个行业,咨询内容横跨各个职能。培训主体依托客户现实需求进行定制。最重要的是,我们希望通过我们的努力,能够使客户公司整体盈利能力及团队专业水平都获得切实的进步。


尽管我们以品牌战略咨询业务著称,但在长期的项目经验验证下,我们发现,结果往往是由起始意识决定的。这意味着,以专业的逻辑去定义事业的长期规划是至关重要的。除品牌战略外,我们注重帮助客户进行定制化的系统培训,确保每一个执行步骤都是由专业的逻辑和方法来完成。


在整体项目中,我们能提供符合实际的解决问题的方法,这也是我们专业价值体现之处。这些专业价值的背后,是我们独有的全球智慧平台。


We provide services to customers of various industries, covering different business units. Training contents are customised based on the actual needs of our client. Most importantly, we hope that significant business growth and professionalism improvement can be achieved via our combined efforts. 


Despite the fact we are well-known by our brand strategy consulting, we find through long-time project execution experience that result is always determined by consciousness. This indicates the importance of professional logic in long-term planning for the enterprise. In addition to the brand strategy, we will deliver systemised training to ensure every step is accomplished by professional logic and method.


Through the whole project, we are capable of providing solutions which are consistent with the actual conditions. And this also reflects our professional value, behind which is our unique global intelligence platform.

我们是谁 Who are we

万知是国际领先的品牌咨询公司,整合了世界著名高等学府的资源和业界优秀的专业人才,为有事业理想的客户及行业领袖提供品牌建设解决方案。万知可以结合客户的实际需求,提供从调研到战略,培训到管理,设计到执行在内的全方位专业服务。


Vanzbrand is a world-leading brand consulting company. With top university resources and best professionals integrated, we can deliver brand-building solutions to the industry-leaders who are willing to change. By combining clients’ actual needs, Vanzbrand can provide professional services covering all aspects from research to strategy, training to management, planning to execution, etc. 

我们为谁服务 Who we serve

我们的客户包括知名的企业及机构,大多是国际知名品牌及行业领袖。在大中华区,我们的客户遍及18个行业,还包括国家级、地区级及省市级的政府及机构。


Our clients cover the well-known companies and institutions, most of which are world famous brands and industry leaders. In Greater China, our clients are from 18 different industries, including national, regional government and institutions. 

致力于环境保护及社会公益


品牌的价值体现在经济的增长,而带来的社会价值是更多的就业机会及更宽广的创新空间。我们充分利用我们的专业能力及智力,帮助解决环境保护的众多棘手问题。实现这一目标的方法有很多,包括为私营企业及公共机构提供相关咨询服务;为社会议题研究(如教育等)投入理论支持;以及我们更广泛的无偿服务。


提升社会的软实力是实现伟大中国梦的关键,更能体现国家对于民生改善的关注与支持,从而实际的表达出社会的和谐。我们无偿帮助包括基金会、非盈利组织及多边组织在内的机构应对社会公益事业的服务等。


我们还通过大型相关主题论坛,促使不同行业、机构的相互间的交流,使更多的人具有环境保护及经济可持续发展的意识。加深对环境保护及可持续发展问题的研究,研究课题包括减少碳排放;水、土地、能源及原材料等战略资源规划;循环经济等。我们指出环境保护及可持续发展所面临的挑战及机遇,并找出相应的转型变革之道。


Reflected on economic growth, brand value can bring benefits to society in terms of providing more job opportunities and widening the space for innovation. We take advantage of our professional skills and intelligence to help solve urgent issues like environment protection. Plenty of methods can be used to achieve this objective. For instance, delivering consulting services to private-owned enterprises and public institutions, providing theoretical support for social topic researches (i.e. education), and more services which we can offer for free.

Increasing the soft power of the society is one of the key determinants of realising China dream, which also represents the country’s continuous efforts in improving people’s welfare, hence building a harmonious society. We give hands to public welfare institutions including foundations, non-profit organisations, multi-lateral organisations, etc. without monetary cooperation.

Moreover, we encourage the communication among different industries and organisations via theme forums, thus reminding more people to care more about environment protection and sustainable development. Researches are conducted regarding relevant issues, including reducing carbon emission, strategic planning on water, land, resources and raw materials, recycling economy, etc. We point out the challenges and opportunities that environment protection and sustainable development are facing, so as to find the solutions accordingly.

倡导和帮助企业建立企业社会责任


早在18世纪中后期英国完成第一次工业革命后,现代意义上的企业就有了充分的发展,企业社会责任(Corporate social responsibility,简称CSR)思想的起点是亚当·斯密(Adam Smith)的“看不见的手”。它是指企业在创造利润、承担法律责任的同时,还要承担对员工、消费者、社区和环境的责任,企业的社会责任要求企业必须超越把利润作为唯一目标的传统理念,强调要在生产过程中对人的价值的关注,强调对环境、消费者、对社会的贡献。

 

万知在追求企业发展的同时,一直致力于企业社会责任的实践与推广。关注个人权益,杜绝在用工与职业方面的差别歧视;推进环保技术的开发与普及,主动承担环境保护责任,保护资源和环境,实现可持续发展;提倡各企业科学安排劳动力,扩大就业门路,创造不减员而能增效的经验,尽量减少把人员推向社会而加大就业压力;帮助落后地区逐步发展社会事业,缓解社会的贫富差距。这都是我们乐于去做的。


 

The modern enterprises enjoyed a quick and sufficient development after the Great Britain industrial revolution. Corporate social responsibility (short as CSR) evolved from Adam Smith’s invisible hand. It refers to the corporates’ responsibilities to employees, consumers, community and environment when they are gaining profits and bearing legal responsibilities. CSR requires the companies to go beyond the traditional thought that enterprises are existed only for making profits, it emphasises the care on people’s value during the production procedure, and the contribution to environment, consumers and society.

 

Vanzbrand puts great efforts on the CSR practice and promotion when seeking for the enterprise development. We care about people’s interests and prevent discrimination on recruitment. We are active in promoting the environmental protection technologies and taking the responsibilities of protecting environment to ensure the sustainable development. Besides, Vanzbrand advocates that companies should arrange labours in an scientific way, so as to create more job opportunities and avoid pushing the current employees to hunt for new positions in the society. Moreover, we give support to the less developed areas in terms of gradually building up social infrastructure, hence narrowing down the gap between the rich and the poor. We are always willing and happy to do everything related to CSR.